
Media members try out the new iPad during the launch of Apple's new tablet computing device in San Francisco, California, January 27, 2010. REUTERS/Kimberly White
NEW YORK/LONDON (Reuters) – Publishers are placing big bets that Apple Inc’s iPad will kick-start a commercially viable transition to digital magazines and newspapers — even though few executives have laid hands on the tablet ahead of launch.
In fact, many publishers likely will not announce their iPad applications until after the tablet hits U.S. stores on Saturday, due to the many constraints that Apple has placed on allowing its partners access to the device.
While media content is critical to the success of the iPad — a 9.7-inch tablet that looks like a large iPhone and aims to bridge the gap between a smartphone and a laptop — Apple has been typically secretive about its plans.
Media executives say they have had to test out the iPad in situ at Apple’s Cupertino, California office, or agree to extremely restrictive security measures to get one off-site.
“We were offered the opportunity to have an iPad in the building but the security implications were so high, it wasn’t worth it,” said one publisher who did not want to be identified ahead of the iPad launch.
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